Leadership

Chris Campbell
President and CEO

Chris has over 25 years of strategic marketing consulting, research, and competitive analysis experience.  He is the primary point of contact on all matters related to the overall relationship, scope of engagement, scheduling of key milestones, and client satisfaction.  He is responsible for the development of the strategic analysis organization at nxtMOVE.  During client engagements, Chris directs the Group’s analytic team, drawing on both internal and external research resources to address clients’ challenges.  During his career, he has worked through the ranks of research, analysis, and management consulting to become one of the strategic marketing consulting community’s most effective coaches and trainers.

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Larry Early
Senior Vice President

Larry has led hundreds of engagements supporting the strategic initiatives of Fortune 1000 companies, international clients and private equity firms. He specializes in supporting corporate clients and private equity firms in their growth, diversification and acquisition initiatives. This includes engagements identifying and analyzing offensive and defensive growth strategies and tactics. Larry has extensive experience helping clients identify, screen and qualify new and adjacent product and market diversification opportunities. Larry also has extensive experience conducting buy-side acquisition search programs and acquisition due diligence engagements that have resulted in successful acquisitions in various industries.

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John Ziegler III
Director

John leads nxtMOVE’s online / quantitative analysis engagements, in addition to his duties as an engagement director for nxtMOVE’s clients in industrial/manufacturing, building and construction, healthcare, vehicles and heavy equipment, and private equity engagements. John led the development of nxtMOVE’s unique approach to ‘voice of the customer’ (VOC) research. He has also supported nxtMOVE clients with customer loyalty tracking and analysis programs, and engagements that require an approach that combines qualitative and quantitative methodologies, and can include online surveys or focus groups, conjoint analysis / max-diff analysis or custom market models / pricing calculators. John also manages strategic support engagements that feature market analysis and mapping, feasibility analysis, and market segmentation driving market entry, acquisition, and product development decisions. 

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