Vehicles & Heavy Equipment – Customer Assessment

nxtMOVE’s market assessment reveals opportunity. Our client had been researching the opportunities inherent in introducing a low speed vehicle. nxtMOVE developed and fielded quantitative consumer surveys to test preferences of consumers and dealers for different styles and options in a low speed vehicle introduction. During this engagement, nxtMOVE tested the actual vehicles for feel, style, color, and other features. Focus groups were conducted across the country with existing low speed vehicle owners. nxtMOVE also conducted data/response tracking and was able to determine which primary competitors would be introducing a similar vehicle.

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