Background
nxtMOVE’s Client was in active negotiations with Company A for distribution and branding rights. As such, Client required a better understanding of...
- Overall awareness and familiarity of spider lifts EMERGING
- Customer perceptions of competitive environment ASSESS S&W
- Current and future demand and applications for spider lifts
- Interest and impact of a major manufacturer entering the market
- Customer activity related to spider lifts - applications, utilization
Scope
nxtMOVE conducted interviews primarily with rental companies in…
- Europe = UK, France, Spain, Germany, Scandinavia (40 interviews)
- United States (15 interviews)
- Australia (10 interviews)
- Asia = China and Singapore (5 interviews)
Findings
- In general, OEMS are meeting or slightly exceeding customer pricing
requirements - Company B is universally known for expensive high quality spider lifts
- Company A, Company D, and Company E are ranked as manufacturers with
the right combination of price and quality - Company F may be attempting to capture share by lowering its prices in
Southern Europe
Spider lifts are established in Europe, however low US product awareness leads to the following conditions…
