Determine customer preferences and requirements for a new stabilizer product. nxtMOVE’s client was in the process of developing a new unmanned drone stabilizer, and wanted to determine customer preferences and requirements for stabilizers. nxtMOVE conducted a Voice of the Customer assessment, and concluded that in the US, Europe, Australia and Brazil, the potential opportunities for the new vehicle was extremely limited. Moreover, a key competitor’s position as market share leader hindered the client’s ability to capture new customers. nxtMOVE also attended an annual industry conference / trade show to evaluate competitor products. The client incorporated nxtMOVE’s findings and recommendations into its strategic marketing plan.
Insurance Finance Product Innovation Services Technologies.
Our client – a credit card services institution – wanted to develop a better understanding of customer experiences and preferences for various free and fee credit card products
Industrial Manufacturing Customer Insights Loyalty Retention
A Private Equity firm engaged nxtMOVE to clarify its strategic decisions around
its portfolio company – a distributor of aftermarket industrial components
Industrial-Manufacturing - Brand Performance
Our Client acquired two brands of non-metallic conduits, and needed an assessment of the brands’ image and perceived value in the marketplace