Determine customer preferences and requirements for a new stabilizer product. nxtMOVE’s client was in the process of developing a new unmanned drone stabilizer, and wanted to determine customer preferences and requirements for stabilizers. nxtMOVE conducted a Voice of the Customer assessment, and concluded that in the US, Europe, Australia and Brazil, the potential opportunities for the new vehicle was extremely limited. Moreover, a key competitor’s position as market share leader hindered the client’s ability to capture new customers. nxtMOVE also attended an annual industry conference / trade show to evaluate competitor products. The client incorporated nxtMOVE’s findings and recommendations into its strategic marketing plan.
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