The problem
- To develop its own health advocacy program, a major insurance carrier needed to benchmark competitive programs in the market.
- The market considered the client’s programs strong, but pricey
- The client was not familiar with competitive offerings
- The client required a benchmark of competitive products, pricing, and customer value
nxtMOVE interviewed consultants, large employer groups, and health insurers to develop benchmarks for the client’s program
The approach
The results
