Case Studies

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Insurance & Finance – Market Assessment


Senior living facilities market assessment. nxtMOVE’s client wanted to expand the markets in which it sells and services commercial insurance products. After a limited introduction into the professional services market of Assisted Living Facilities, the client determined that future market expansion into Professional Services Health Care Facilities Insurance could provide opportunities for growth in the commercial insurance market. nxtMOVE was engaged to conduct an in-depth analysis of the trends and buyer behavior in the assisted living market, including size, opportunities, growth rates, and products of interest. nxtMOVE contacted executives at senior living communities, other insurance companies and industry experts to discuss market growth. As a result of the engagement, the client hired a new market manager for this space and used the insight developed to determine future plans and expansion into the senior market.

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