nxtMOVE’s market assessment reveals opportunity. Our client had been researching the opportunities inherent in introducing a low speed vehicle. nxtMOVE developed and fielded quantitative consumer surveys to test preferences of consumers and dealers for different styles and options in a low speed vehicle introduction. During this engagement, nxtMOVE tested the actual vehicles for feel, style, color, and other features. Focus groups were conducted across the country with existing low speed vehicle owners. nxtMOVE also conducted data/response tracking and was able to determine which primary competitors would be introducing a similar vehicle.
Insurance Finance Product Innovation Services Technologies.
Our client – a credit card services institution – wanted to develop a better understanding of customer experiences and preferences for various free and fee credit card products
Industrial Manufacturing Customer Insights Loyalty Retention
A Private Equity firm engaged nxtMOVE to clarify its strategic decisions around
its portfolio company – a distributor of aftermarket industrial components
Industrial-Manufacturing - Brand Performance
Our Client acquired two brands of non-metallic conduits, and needed an assessment of the brands’ image and perceived value in the marketplace